trivago & Marketing Manchester Share Traveller Behaviour Data with Hoteliers

Hoteliers invited for a webinar: trivago Industry Insights for NWE

Düsseldorf, March 2018. trivago, a leading global hotel metasearch, and Marketing Manchester are teaming up to share data on incoming and domestic travel behaviour in North West England. The webinar, scheduled for Tuesday 10 April, aims to give hoteliers actionable insights into guest preferences to inform their marketing activities.

trivago has just launched trivago Industry Insights in the UK: a series of data-rich reports and webinars that delve into traveller behaviour patterns across the regions of the UK. The reports detail incoming and domestic travel behaviour in the UK, with the aim of giving hoteliers and tourism operators actionable insights to inform their marketing activities.

The North West England data will be presented in a webinar on 10 April by Fay Naaijkens, Industry Manager for English-speaking markets at trivago. During the webinar she’ll share data to reveal search behaviour and preferences among visitors to the region, including how much they are willing to spend, which filters they use when searching for a hotel, and more.

Additionally, guest speaker Nick Brooks-Sykes, Director of Tourism at Marketing Manchester, will be sharing growth statistics among international visitors coming to the region. “Since the recession, the number of international visitors staying in the North West of England has grown significantly,” he explained. “We need to ensure that North West businesses are engaging with these growing markets, to increase the competitiveness of the region, and drive further growth to the North West.”

The webinar will be presented twice, at 10 am and 3 pm. To join the webinar, and to gain exclusive access to the full report, register here.

About the data
The data is collated from all trivago searches to North West England destinations between 1 August 2015 and 31 July 2017 for hotel stays during the period of 1 August 2016 – 31 July 2017. All prices shown are the average clicked prices selected by trivago users for a standard double room.

About trivago Hotel Manager
trivago is reinventing the way hoteliers connect with travellers online – via trivago Hotel Manager. With 55 localised websites available in 33 languages, trivago is a leading global hotel metasearch for travellers worldwide. As of 31 December 2017, there are already over 400,000 hoteliers across the globe using the metasearch marketing platform to build a unique hotel profile so they can boost their ranking on trivago and drive direct bookings on their own website. trivago Hotel Manager currently operates in ten languages across 21 localised platforms worldwide. To find out more or register as a hotelier, visit https://www.trivago.co.uk/hotelmanager/