Research

The one stop intelligence document – provides an overview of the range of data available through local and national sources. This includes information on the Greater Manchester dataset from the International Passenger Survey, Greater Manchester’s Most Visited Attractions, and a list of properties within the hotel pipeline.

Marketing Manchester gathers intelligence to increase understanding in visitor markets, prioritise activity and inform strategy, to ultimately increase the destination’s competitiveness in a global market and best support businesses and employment levels locally.

By joining The Manchester Partnership you will get access to research that includes:

  • Leisure Visitor Survey – visitors tell us why they visited, who they travelled with, where they had travelled from and what they did during their trip.
  • Conference Value & Volume study – venues tell us about the conference and business events they have hosted over the previous calendar year. The findings are used to identify the increasing proportion of business coming from outside of the Northwest, the growing business levels from international associations, and the increased opportunities from national association conferences to inspire returning leisure trips.
  • The Hotel Performance Monitor – provides an overview of the occupancy and revenue levels achieved in the previous month and how this compares with twelve months earlier whilst the Hotel Market Outlook looks ahead to the future supply in the market in the context of recent demand patterns.
  • The Tourism Economic & Activity Monitor – provides an annual sense-check against KPIs for the destination and identifies market activity supporting growth, and activity playing a major role in supporting jobs and businesses.