Online influencers head to Manchester for the Worker Bee Weekender

Marketing Manchester hosts a packed weekend of media activities to show the world that Manchester’s buzzing

Marketing Manchester is hosting a group of social media stars in the city this weekend as part of an ambitious initiative to encourage people to visit the region.

The Worker Bee Weekender will bring together over 70 travel influencers from 11 countries across Europe, the Americas and Asia, as well as around the UK for a city-wide celebration of Manchester.

Seen as one of the most effective new trends in promoting travel destinations, ‘influencers’ are able to use social media platforms like Instagram, Twitter, YouTube and Facebook to spread their message to a huge audience of followers.

Over the course of the weekend, influencers will discover some of Manchester’s best visitor hotspots via a packed itinerary of flexible thematic events and experiences across the city.

Launching with an exclusive welcoming event on the Friday evening at The Refuge, experiences will include exclusive themed walks and tours; out of hours access to museums and galleries; opportunities to meet fashion designers, brewers, musicians and DJs; exclusive food and drink experiences; and access to range of gigs, theatre and nightlife events.

Sheona Southern, managing director of Marketing Manchester said: “This Worker Bee Weekender is the first of several large-scale media weekends Marketing Manchester will be hosting over the next six months; bringing social media travel influencers together from across the globe to showcase the very best that the city has to offer.

“With the help of partners across Greater Manchester’s tourism industry we’ve planned a packed itinerary of experiences that we feel give a fantastic whistle stop tour of what makes Manchester the warm and welcoming city we know and love.

“We couldn’t have possibly managed this without the support of these organisations so I’d like to say a huge thank you to everyone that’s been involved in the project and helped shape such an exciting weekend.”

VisitBritain/VisitEngland Director Patricia Yates said:  “Tourism is one of Britain’s most valuable export industries, and we want to encourage visitors to explore the many regional destinations it has to offer. Inviting global influencers to experience one of these exciting cities is a great initiative, that we are proud to support, showing that Manchester is open for business and welcoming visitors.”

Jane Sharrocks, Chair of the Board at Manchester Business Improvement District said “Manchester BID is thrilled to support this proactive initiative to promote Manchester’s unique visitor offer. The city has one of the most diverse and supportive leisure communities in the country, and it’s projects like this that really exemplify this. We look forward to welcoming our visitors to Manchester for the Worker Bee Weekender and hope they have an incredible time.”

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Marketing Manchester would like to thank the following for supporting the Worker Bee Weekender:

Albert Hall, Albert’s Schloss, Arts Council England, Band on the Wall, Blackdog Ballroom NQ, City Suites, Crazy Pedro’s, Dog Bowl, Doubletree by Hilton, Elizabeth Gaskell’s House, Gorilla, Hard Rock Café Manchester, Harvey Nichols Manchester, Hayley Flynn, Innside Manchester, Jonathan Schofield, Junk Yard Golf, Malmaison Manchester, Manchester Airports Group, Manchester Art Gallery, Manchester Business Improvement District, Manchester Cathedral, Manchester Guided Tours, Manchester Jazz Festival, Manchester United FC, Matthew Moxham, Matthew Krysko, People’s History Museum, Roc & Rye, Roomzzz, Science and Industry, Sue McCarthy, The Botanist, The Deaf Institute, The Midland Hotel, The Gasworks Brewbar, The Pankhurst Centre, The Principal Manchester, The Radisson Blu Edwardian, The Refuge, TfGM, Victoria Baths, VisitBritain, We Are Indigo, wearemcr, Whistle Punks, Yang Sing, Ziferblat.

To keep up with what is happening across the weekend follow hashtags #WorkerBeeWeekender and #ComeTogetherManchester

For press enquiries contact:

Daniel.Norton@marketingmanchester.com