Industry Update: 18 November

Register now: NatWest North of England Tourism Business Barometer Roundtable, Friday 20 November

Over the last sixteen weeks the NatWest North of England Tourism Business Barometer has taken the temperature of the North’s tourism business environment including shifts in employment, trends in revenue and overall business confidence. The study commenced in mid-July when the UK was emerging out of lockdown and covers a period up to and including the introduction of the government’s three tier alert system in late October.

On behalf of NatWest and our eight DMO partners from across the North of England, Marketing Manchester invites you to join us for a special event at 09:30 on Friday where we will look at the journey that Northern businesses have undertaken throughout the study period and how we move forward through the challenging winter ahead.

The event will be chaired by Richard Topliss, Chairman of the North Regional Board at NatWest and will include insights from a senior economist, speakers from Marketing Manchester, including Sheona Southern and Nick Brooks-Sykes, as well as input from DMO leaders in Liverpool and Cumbria, and some of the businesses that have contributed to the barometer.

To register, please click here.

Tourism and hospitality leaders launch Covid-19 support and recovery plan

Our tourism, hospitality and leisure support and recovery plan has been launched to help Greater Manchester’s sector navigate through lockdown before rebuilding following the severe impact of the Coronavirus pandemic.

The plan, which was led by Marketing Manchester and shaped and approved in partnership with the Tourism Industry Economic Recovery (TIER) group, has eight areas of focus.

It outlines three areas that Marketing Manchester and its partners have been, and will continue to deliver: providing a regular programme of business advice and information to support businesses across GM; lobbying for continued Government support; and raising the profile of Greater Manchester’s tourism, hospitality and leisure sector at a national level to make sure its voice is heard.

When the time is right to move towards recovery, the plan prioritises an additional five areas of focus: rebuilding consumer confidence in, and the profile of, Greater Manchester; rebuilding the region’s international profile and connectivity; building back the business visits and events (conferencing) sector; better demonstrating how the tourism, hospitality and leisure sector can support Greater Manchester’s wider strategic objectives; and seeking consensus for a more sustainable structure for DMOs like Marketing Manchester, to ensure businesses continue to benefit from their support and activity.

The plan was launched at a special webinar last week for Marketing Manchester partners and featured guest speakers including Elise Wilson, leader of Stockport Council and Greater Manchester Combined Authority’s (GMCA’s) Economy portfolio lead, Hilary Centeleghe, Growth and Startup Lead at Business Growth Hub, and David Martin, Head of Tourism Sponsorship and Strategy at the Department of Culture, Media and Sport.

To rewatch the launch, please click here.

To read the summary press release, please click here.

To access the full plan, please click here. 

To access the full plan, please click here. 

Greater Manchester Local Enterprise Partnership Economic Vision Launch

The Greater Manchester Local Enterprise Partnership (GM LEP) – the organisation which brings together the private and public sectors to support business growth – has set out a bold new vision for a greener and fairer Greater Manchester.

The vision – Building a Greater Manchester, Making a Greater Britain – provides a blueprint for remodelling the city-region’s economy. It includes a range of long-term initiatives to help businesses innovate more effectively and become more productive, creating a greener and more resilient Greater Manchester.

It has been developed by the LEP Co-Chairs and board members, in partnership with the Greater Manchester Combined Authority (GMCA), and is underpinned by an evidence base from the recently updated Greater Manchester Independent Prosperity Review.

Marketing Manchester supported the launch by producing content and hosting the webinar.

To read the full story, please click here.

To view the Economic Vision, please click here.

GC Tourism & Hospitality Talent Hub launches new site

It has been reported on more than one occasion that one of the sectors hardest hit by Covd-19 has been tourism, hospitality and leisure. The GC Tourism & Hospitality Talent Hub intends to support people working across the industry, in a variety of ways.

The three tenets of the Tourism & Hospitality Talent Hub are skills, training and recruitment – ideally, to support people, train for roles that are right for them, and connect them with the correct employer and start off (or improve) a career.

In these unprecedented times, this is much harder, but the Tourism & Hospitality Talent Hub can provide impartial advice and support to anyone who finds themselves in challenging situations. We have a wide range of fully funded accredited courses that will improve your CV and make finding work within the sector much easier. We have access to a wide network of employers within the sector and are perfectly placed to connect recruiters to the perfect candidates.

If you’re working in the Greater Manchester tourism, hospitality and leisure sector and you need support, whether you’re an individual or you need help with your business, you can find support available to you.

Register for VistBritain’s free webinars

VisitBritain’s second series of Business Recovery webinars are now well underway, aimed at providing tourism businesses with practical insight and valuable information from within VisitBritain/VisitEngland and across the wider travel industry.

Upcoming webinars include ‘Micro-businesses – building towards recovery’ (24 November), ‘We’re Good to Go – what we’ve learnt and what’s next’ (26 November), ‘Google Digital Garage – Create Videos with YouTube’ (3 December), ‘Creating Great Content’ (8 December), and ‘Google Digital Garage – Find Customers with Google Maps’ (10 December). You can also rewatch webinars that you may have missed, here.

Also upcoming is a webinars for the Business Events sector focused on Working with Ambassadors as a route to Successful Bidding (26 November).

To find out more about all VisitBritain marketing and event opportunities, please click here.

Nominate yourself or a colleague for a Made in Manchester Award

The Made in Manchester Awards, created by Marketing Manchester partner pro-manchester, celebrate the best of Manchester’s young business talent, up to the age of 35.

Following the 2020 awards, no one could have imagined the scale of the events that would unfold across the globe soon after. Now the Greater Manchester business community needs to come together more than ever to help Greater Manchester to #BuildBackBetter.

The 2021 awards will therefore be a celebration of Manchester’s young business community and how they have continued to strive for excellence and push boundaries during this unparalleled time. We think it’s more important than ever to recognise Greater Manchester’s talented young professionals, especially in the adversity of everything that has happened in 2020.

Nominations have been extended and will close on Sunday 22 November. Please consider entering yourself or a colleague for one of the 15 awards up for grabs.

Partner and industry news

Tourism and Hospitality Support Hub

Throughout the Covid-19 crisis the Tourism and Hospitality Support Hub has been available to ensure that tourism and hospitality businesses are given the most up to date information including reopening standards and guidance.

In addition, our colleagues in the Business Growth Hub have launched a new suite of support services specifically aimed at tourism and hospitality businesses who need practical advice at this current time. Anyone who needs specific and detailed support should  contact: