Industry Update: 13 August 2020

Latest guidance on local restrictions and holidays

The government has now published further guidance on visiting areas under local lockdowns, which includes information and responsibilities for accommodation providers on Working Safely; and information on facilitating business meetings and events.

This publication follows the UK government announcement on 31 July of local restrictions that apply across the whole of Greater Manchester, which aim to minimise the spread of COVID-19.

The official guidance released on the Government website remains that different households should not mix indoors, including venues such as museums and galleries, hotels, pubs, bars and restaurants. Additionally, guidance on requirements for face coverings was updated to expand a wider range of tourism businesses and attractions, of which the full list can be found here. It is incredibly important we abide by these temporary rules, in addition to social distancing and frequent hand washing, to avoid further stringent measures being brought in should the rate of infection rise.

The situation can change at any point, so we continue to ask our partners to stay vigilant, follow the rules and get in touch with our Tourism and Hospitality Support Hub team if you need support.

Space to Study campaign launch

As part of the Find Your Space recovery campaign Marketing Manchester has been working with the five Greater Manchester universities; University of Manchester, Manchester Metropolitan University, Bolton University, Salford University and UA92 on a campaign to attract students for the coming academic year. The Space to Study campaign aims to position Greater Manchester’s exemplary offer as well as the associated lifestyle factors that attract potential students to Greater Manchester. The campaign will run throughout August and September and target potential students nationwide.

For more information contact Tim.Manley@marketingmanchester.com

Find Your Space campaign update

We’re delighted to let you know that since launching our Find Your Space campaign on 8 July the website has received 10,480 page views and our #FindYourSpaceMCR social media content has generated 480,000 impressions on Twitter and 1.62 million impressions on Facebook.

You may remember that when we launched the campaign we revealed that our strategy would be to focus the first wave of our campaign on hyper local audiences, encouraging Greater Manchester residents to get out and about in their local villages, towns, cities and countryside

To support this we have dedicated sections of the campaign website that focus on the nine Greater Manchester boroughs outside of Manchester – Bolton, Bury, Oldham, Rochdale, Salford, Stockport, Tameside, Trafford and Wigan.

We are continuously updating the content on these pages as well as our Manchester pages as usual, so if you have useful content or contributions please continue to send them to Ryan.Maley@marketingmanchester.com.

Reminder: Not too late to take part in the Find Your Space short breaks campaign

There is still time for accommodation providers to sign up to our short breaks campaign to help drive bookings throughout the autumn season.

Marketing Manchester’s Find Your Space campaign is currently encouraging hyperlocal visitors to explore Greater Manchester, but the campaign will be expanding to a wider regional and national audience in the autumn.

Short breaks contribute an annual value of £442m to Greater Manchester’s visitor economy, and to make sure our campaign has real cut-through we want hotels to help us lead with a tactical offer of ‘Have a free night in Manchester’, which we will promote across the UK to capture attention and facilitate bookings.

Reservations will be made directly to your booking system via visitmanchester.com with the assistance of our distributor and partner TXGB – an approach which has been developed in partnership with the MHA.

If you would like to take part, please contact Laura.Mason@marketingmanchester.com to register your interest in the campaign, and to provide your GDS/booking system to be verified with TXGB for compatibility with their systems.

Take part in the Business Survey on the impact of Coronavirus

Manchester City Council, working with Ipsos MORI, are asking businesses to complete a short survey to assess the impact of COVID-19 on different types of business and employer to gather a complete picture of what is required to get the city back up and running.

If you would like to share your experience, the survey remains open for responses until 14 August, and can be found at ipsos.uk/ManchesterBusinessSurvey

Partner news you should know about

Some welcome news from our partners that we think you should know about:

Please email your news to press@marketingmanchester.com FAO of Andy Parkinson and also add this email address to your media/press distribution lists.

Watch now: Tourism and Hospitality Talent Hub industry support webinar

Last week the Growth Company and Marketing Manchester ran a free webinar to detail the vast range of support that we can offer the tourism, hospitality and leisure industries. We are here to assist you and your staff during this difficult period and any challenges you may be facing as an effect of COVID-19.

If you missed the webinar or would like to watch it again, please click here and fill in details to access it.

For more information and general enquiries about the Tourism and Hospitality Talent Hub, please get in touch with Margaret Bartnikiewicz via email: talenthub@growthco.uk or call 07503 620815

Tourism and Hospitality Support Hub

Throughout the COVID-19 crisis the Tourism and Hospitality Support Hub has been available to ensure that tourism and hospitality businesses are given the most up to date information including reopening standards and guidance. We have streamlined the Hub to give the most useful information; however, we will continue to deliver the service throughout the reopening of the visitor economy and anyone who needs specific and detailed support should contact supporthub@marketingmanchester.com for bespoke help and advice.

 

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