Industry update #10

Supporting English Tourism Week

Tourism, Hospitality and Leisure is worth £9 billion to Greater Manchester’s economy and supports over 101,000 jobs. As a Marketing Manchester partner, you will be aware of how rapidly tourism was growing in the years prior to COVID-19, as well as the positive upwards trajectory that was widely predicted for the future.

We’re now looking at a different future in which adaptability and resilience are going to be the two Mancunian qualities that we need to channel most. There’s no denying that we all face a difficult period ahead and we are undoubtably going to need to change the way we do things; however, as a region we’ve weathered many storms together and we always come out better for it.

We have fantastic core foundations to rebuild on within our tourism industry, and this week – English Tourism Week – we would like to ask all of our partners to join us in shouting about the value of tourism and its huge contribution not only to our economy, but to our culture and our very way of life.

Please take a moment today to share a message of support on your social media channels to say why you support English tourism and, specifically, Greater Manchester’s tourism industry. You could quote facts and figures, compliment a neighbouring or partner organisation, say what drew you to a career in tourism, or simply reflect on the people in your organisation that make working in the industry so special.

Whatever you choose to say, please post it alongside the “I Support English Tourism” banner (download here) as well as your best and brightest images of Greater Manchester. And don’t forget to use the hashtag #EnglishTourismWeek20 and tag Marketing Manchester if you can so that we can reshare your posts.

English Tourism Week runs until this Sunday, 31 May.

Preparing for recovery

We’ve been working very closely with our strategic partners across Greater Manchester on the region’s recovery campaign and in the next few weeks we should be able to give you a preview of the campaign ‘look and feel’ so that we can gather input and feedback from our partners.

We will also present a plan for how we roll out the campaign, suggesting various options for amplification for which we will need your support to make it happen.

In the meantime, with lockdown timelines for some areas of the Tourism, Hospitality and Leisure economy now becoming clearer, we are keen to know your plans for reopening as well as your concerns, needs and wants. We have constructed a very short survey which we would be grateful if you could take a moment to complete – it should take less than ten minutes and the information provided will help us shape the final draft of our campaign before we share it for feedback and input.

Take the survey here.

Manchester Misses You campaign

The campaign, featured on the Visit Manchester website provides visitors with vibrant virtual content including cultural and education experiences from across Greater Manchester, that can be enjoyed from home.

The response to the campaign has been fantastic – so thank you – we have published over 85 articles on the website, which has received 45,000 visitors over the past few weeks, 1.1 million impressions on Twitter and over 1.95 million impressions on Facebook.

We need more of your great content to share across our channels to keep feeding the campaign and showcasing the breath of our brilliant destination. Recent features include:

Please send all contributions to stuart.aiken@marketingmanchester.com.

Partner news

In addition to sharing content for our Manchester Misses You campaign, we are keen to receive positive news stories from our partners that we can amplify via our corporate channels as we gradually move out of lockdown. Recent news worth sharing includes:

If you have your own news to share please email it to press@marketingmanchester.com FAO of Andy Parkinson. Please also add this email address to your media/press distribution lists.

Tourism and Hospitality Support Hub

To make sure that tourism and hospitality businesses are given the most up to date information, we continue to service the Tourism and Hospitality Support Hub to signpost and connect the sector to advice, webinars, support and guidance across a variety of areas.

The Hub includes a series of FAQs. If you have any specific questions or would like to talk to someone, we have set up an email address and number to contact us on: supporthub@marketingmanchester.com.

Useful links

Business support and advice

Health and well being

Surveys, workshops and webinars

Other