Industry Update 1 July

Campaigns update and digital statistics

Last month we launched two of our campaigns which aim to spearhead recovery of the tourism, hospitality, leisure, and culture sectors. Top line statistics show that these campaigns have now generated over 22 million impressions resulting in over a quarter of a million page views across campaign content.

Our culture campaign, which brings together 25+ arts organisations from across Manchester to collaboratively encourage audiences to return to their venues and embrace the city’s rich cultural offer is performing strongly and has so far generated over 16 million impressions resulting in more than 112,000 page views. To read the full press release about this campaign, please click here.

Ads for our Escape the Everyday campaign – which incorporates Have A Night On Us and Summer in the City – is currently paused following the government’s decision to update advice on travel to Greater Manchester from outside the conurbation several weeks ago. We hope to resume the ad spend shortly; however, to date the campaign has generated over 6 million impressions resulting in almost 140,000 page views. To read the full press release about this campaign, please click here.

As we approach the halfway point of 2021, we can also report that overall visitmanchester.com has had drawn 1,093,400 sessions across 895,974 users (01 January – 21 June 2021). Given that we were in a full lockdown for over half of this period, these figures are very encouraging when combined with the statistics for our Visit Manchester social content for the same period: Twitter (6.29 million impressions), Facebook (3.56 million impressions) and Instagram (2.54 million impressions).

Renewed push to encourage jobseekers to make their career in tourism and hospitality

Last week the Mayor of Greater Manchester Andy Burnham, Marketing Manchester, and tourism and hospitality leaders from across Greater Manchester issued an urgent call out to jobseekers, asking them to consider a career within the city-region’s thriving sector.

The intervention comes at a critical moment as businesses experience an extraordinary surge in demand from customers with lockdown restrictions easing; however, staffing issues are becoming increasingly problematic with around 3,000 estimated vacancies currently live within Greater Manchester’s tourism and hospitality sector alone.

Marketing Manchester and GC Employment have launched live vacancies on the Tourism & Hospitality Talent Hub which provides full employment support, career advice and guidance for all individuals who are working or looking to work in the hospitality, leisure and tourism sector.

To read the full story, please click here.

Top line results from our partner survey

We recently asked our partners to participate in a survey to gather views about our performance and to gain feedback on their partnership experience with us. This was our first partner survey since 2016 and we are delighted to find that partner satisfaction has increased significantly since then across all comparative measures – value for money, the range of benefits offered, feedback on visitmanchester.com performance and benefits from digital channels.

In terms of headlines, over nine in ten businesses (93%) were satisfied with the benefits offered, an increase from 88% in 2016; 85% of partners said that their business had benefitted from being a member of Marketing Manchester for the past twelve months; and 95% of respondents would recommend Marketing Manchester to other businesses.​

Of course, we always want to improve and welcome further feedback or ideas on how to improve the partner experience that we offer. If you have additional views or thoughts to share with us please send them to getintouch@marketingmanchester.com.

New date for PROGRESS21

As we complete the Government’s Covid Roadmap, now is the time for us to support each other and look to the future. On the new date of 23 September, The Growth Company presents PROGRESS21.

PROGRESS21 will take over Manchester Central, offering a wide-ranging programme of support to the residents and businesses across Greater Manchester, with three key strands:

  • PROGRESS21 Careers:  a jobs fair ‘plus’, thousands of available jobs, training opportunities and a wide range of advice and support to propel your career.
  • PROGRESS21 Business: offering on-day specialist insight and practical support for your business’s recovery and future growth
  • PROGRESS21 Global: bringing Greater Manchester together to promote our city region on the global stage to attract investors and visitors.

To find out more and register to attend, please click here.

Manchester climbs into Top 50 of Global Fintech Index by findexable

Working in partnership with MIDAS and GM LEP, Marketing Manchester has been helping to share news of Manchester’s success in the Global Fintech Index (GFI) by Findexable.

With cities ranked according to the success of individual firms and the ecosystem of their location, Manchester climbed 19 places in the 2021 GFI index to secure 34th position in the rankings globally, ninth in Europe and number one in the UK outside London.

To read the full story, please click here.

Lights, camera, action as Greater Manchester builds on its reputation as a world-class media production hub

The boom in media production facilities across Greater Manchester has been marked with media relations and social media activity celebrating the availability of around 1 million sq ft of formal production space – equivalent to more than 15 full-size football pitches.

Driven by the success of the BBC’s move to MediaCity and developments including Space Studios and the Sharp Project, Greater Manchester is now attracting film and TV crews making programmes seen across the world.

To read the full story, please click here. To view a Manchester showreel, please click here.

In case you missed it: new video to promote Greater Manchester to the travel trade

As part of our Discover England Fund activity, we identified a need to be able to showcase Greater Manchester to the global travel trade in the absence of being able to host physical fam trips.

To fill this gap, we have produced a new virtual fam trip film led by local author and tour guide Jonathan Schofield, that helps to showcase why agents should send clients to Greater Manchester and what the destination has to offer. The film will be sent to our travel trade contacts around the world and will sit on the travel trade pages on the Visit Manchester website.

We have a new travel trade guide featuring ideas and inspiration for agents as well as workable itineraries and details about bookable product.

To view and share the new video, please click here.

To view the new travel trade guide, please click here.

Could you be a trustee for the Palace Theatre and Opera House Trust?

Ambassador Theatre Group are seeking trustees to join the newly established independent charity, the Palace Theatre and Opera House Trust.  They are looking for people who are passionate about the Palace Theatre and Opera House and performing arts, and for individuals who will champion opportunities for the Theatres to benefit the people of Greater Manchester and the wider North West by ensuring they contribute to both our cultural life and our communities.

Trustees will advise, lead and guide the work of the Trust and actively offer practical support in your field of expertise and interest. They are looking for a wide range of skills, for a Board that reflects the diversity of Greater Manchester and above all for people who are excited by the opportunity to shape this new Trust and its work.

If you are interested in learning more about the ambition behind the Trust or in discussing this opportunity in person please contact Theatre Director, Sheena Wrigley.

Partner and sector news

Each week we provide a list of suggested links, reading and actions that our partners may find useful across the various sectors we promote.

Tourism and Hospitality Business Support Hub

Throughout the Covid-19 crisis the Tourism and Hospitality Support Hub has been available to ensure that tourism and hospitality businesses are given the most up to date information including reopening standards and guidance. In addition, our colleagues in the Business Growth Hub have launched a new suite of support services specifically aimed at tourism and hospitality businesses who need practical advice at this current time. Anyone who needs specific and detailed support should contact: supporthub@marketingmanchester.com.