A series of eight short films celebrating Salford’s abundance of beautiful green spaces has been produced by Marketing Manchester on behalf of Salford City Council and the University of Salford.
Part of a broader storytelling partnership designed to promote Salford as a brilliant place to live, work, invest, visit and study, the films demonstrate Salford’s green credentials through interviews with individuals linked to a variety of green locations across the city.
The films provide a broad overview of the different types of green space in Salford, with interviewees ranging from local families to park rangers to gardeners, community groups, academics and the head of the new RHS Garden Bridgewater in Worsley.
They are being shared on social media using the hashtag #GreenSalford and are available for use by organisations working regionally, nationally and internationally to highlight the quality of life available in Salford.
Films showing RHS Garden Bridgewater, Ordsall Hall and Peel Park have already been shown at the 2020 Greater Manchester Green Summit.
Films in the #GreenSalford series are designed to update perceptions of Salford by emphasising the quality of life available within the borough, with significant investment in recent years.
Available to view at https://www.visitmanchester.com/ideas-and-inspiration/countryside/salfords-green-spaces, the films showcase:
– Clifton Country Park, a 48-hectare Green Flag nature reserve in the Irwell Valley, which is perfect for family walks;
– RHS Garden Bridgewater, a stunning new 156-acre RHS garden under construction in Worsley;
– Lightoaks Park, where a community group has introduced improvements including a new Tea’osk;
– Peel Park, which was recently redeveloped using Heritage Lottery Funding to restore it to its former glory;
– Ordsall Hall gardens, tranquil grounds of a visitor attraction in the heart of Salford’s modern centre;
– Kersal Wetlands, part of the flood protection works on the banks of the River Irwell;
– Worsley Delph, an industrial heritage site at the source of the Bridgewater Canal in Worsley village;
– Duke’s Drive, a new park sitting at the side of the Bridgewater Canal in Monton.
Salford City Mayor Paul Dennett said: “Sixty per cent of Salford is beautiful green, open space, and we have such a variety of places, from parks and woodlands to Chat Moss and Kersal Wetlands, our new flood basin and nature reserve.
“This project, working in partnership with Marketing Manchester and University of Salford is all about raising awareness of the city’s green space and now more than ever before, people are recognising the importance of these spaces and the benefits they bring and are proud that Salford is such a green city.”
Professor Helen Marshall, Vice-Chancellor of the University of Salford, said: “I am delighted to see how our partnership with Marketing Manchester and Salford City Council has captured the green and beautiful heart of Salford through these films. It is a real privilege for the University to have all the advantages of being so close to a major city centre, yet whilst being surrounded by stunning parks, rivers and meadows – a side to Salford that has not been well known, but is a wonderful discovery for those who get to know the city.
“It is a quite unique experience for students to study and indeed live in a such a spacious and green environment, whilst still having the bars, restaurants, culture and the arts of one of Europe’s largest cities right on their doorstep – Salford is Manchester’s true campus university.”
Sheona Southern, managing director of Marketing Manchester, said: “The ability to access green space is an incredibly important factor for people considering where they want to live, work, visit and study. By helping to showcase Salford’s green credentials we hope to be able play a part in influencing decisions that lead to inward investment, jobs and economic growth.
“Salford has a fantastic story to tell and through this partnership with Marketing Manchester, Salford City Council and the University of Salford will be able to tell it more widely. We’re making these films available to anyone who would like to help us highlight the green spaces that make Salford such a brilliant place and would urge people to support us by sharing this content.”
Notes to editors:
For more information and interview requests contact Simon Donohue on Simon.Donohue@marketingmanchester.com or call 07850 955413
A social media sharing pack has been produced for people who would like to support the #GreenSalford campaign by sharing content on their own channels. It includes proposed social media posts and downloadable/sharable video files and can be accessed here.
Marketing Manchester Content Curator Simon Donohue worked with Nick Hulme of One Smart Cookie to produce the Salford green space films for the partnership.
As part of the Greater Manchester Green Summit 2020 the Greater Manchester Combined Authority has recently launched the culmination of work with partners to produce a vision and engagement toolkit that can be used to encourage more people to get out into and involved in their natural environment. If you want to find out more about how were planning to improve and care for our natural environment, and how you can play your too, then visit naturegreatermanchester.co.uk #GMGreenCity