‘Discover England Fund’ Pilot – Cultural Cities of Northern England

The cities of Hull, Leeds, Manchester and Liverpool have partnered to deliver a pilot project funded by Visit England’s ‘Discover England Fund’. The project created a Trans Pennine Cultural Experience – Hull, Leeds, Manchester & Liverpool, which has been promoted to international audiences since its launch in April. First Group have created a Transpennine Express cultural rail rover ticket which is now enabling ease of travel via the on and off-line purchase of a single ticket valid for 8 days enabling 4 days worth of travel between the four cities after 9.30am. This rail product is supported by the development of 4 cultural itineraries, which stimulate interest in the cities and encourage immersion in all four. As part of our ongoing commitment to the project we are asking our partners to promote the initiative over the summer and encourage use of the rail ticket to enjoy and explore the dynamic post-industrial cities in the North of England, enjoying a shared northern spirit and a bold cultural renaissance. Please direct any questions to the project consultant: martine@ainsworthwells.com