Digipanda offers opportunity to target Chinese students

Digipanda Marketing, the London based China focused marketing agency, is partnering with the Chinese Students and Scholars Association (CSSA) in the UK on a Freshers’ Campaign targeting Chinese students coming to the UK this autumn. The campaign scheduled to commence on 17 October 20202, will be a live streaming session themed on pre-departure preparation. It will be hosted by CSSA which has 190,000 current members.

The event will be held on Bilibili which is a video sharing platform mainly used by under 25-year-old students or fresh graduates. There were over 172 million active users on the platform by the end of the second quarter of 2020. They are also a loyal audience as they have to regularly interact with the platform in order to gain access to all its features.

By sponsoring this event, it will give you the opportunity to promote your products/services to students who will be here for at least one year. You will also be included in the pre-promotion campaigns, live stream as well as the post-campaign review.

CSSA in UK held the first live streaming pre-departure session with Alipay on 15/08. A review article cab be accessed here.

Currently, the UK has surpassed US to become the first destination of overseas study for Chinese students. It is estimated that a record-breaking number of 12,000 Chinese students are to arrive in the UK this autumn.

If you are interested in becoming part of the campaign, or want to know more details, please contact Julien.to@digipanda.co.uk.